Slow down and stay safer on the road
Date published: 20 November 2017
Going too fast for the conditions is the number one cause of people being killed or seriously injured on our roads. Drivers and riders are urged to slow down.
Speeding is no accident
Driving or riding too fast is no accident, it's a decision to drive faster than road and traffic conditions allow. It is also a decision to drive beyond your capabilities.
Unfortunately if you have an accident when driving too fast, you are much less likely to walk away from it unscathed.
Speed limits are set as an absolute maximum - the weather and conditions need to be taken into consideration when driving on any road.
Speed does not need to be high to kill or seriously injure.
We all have a personal responsibility to drive or ride in a way that keeps ourselves and others safe.
Every one mph reduction in average speeds causes, on average, a five percent reduction in collisions. This could be the difference between life and death.
Everyone shares the responsibility to prevent deaths and injuries.
Drivers and riders need to:
- slow down
- pay greater attention to their surroundings
- never drive or ride a motorbike after drinking or taking drugs
Whether you're a driver or passenger, always wear a seatbelt.
Pedestrians and cyclists also need to:
- be aware of their surroundings
- make every effort to been seen by wearing reflective or hi-vis clothing
You can get more information about road safety at the page below:
The faster the speed, the bigger the mess. Please slow down - one life lost is one too many.
It is better to arrive late and alive, than to not arrive at all.
More useful links
- Speed limits and penalties for breaking them
- The Highway Code
- Road Safety Partnership
- Winter help and advice
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