Road safety campaign says there are no excuses
A challenging road safety advertising campaign clearly states that people create crashes; they are not ‘accidents’. Entitled ‘Excuses’, it highlights that over 95 per cent of collisions where someone is killed or seriously injured are due to human error – not the roads, not the weather, not the vehicles, not the environment.
Many individual factors and types of behaviour can lead to tragedy on the roads. This advert plays out examples across the whole range of road safety issues and the excuses given by those responsible.
A crash is not fate; it is a man-made tragedy that cannot be denied by excuses. Crashes are preventable. By treating the road as a shared space, we can reduce the risks of being involved in a collision.
We are all responsible for our own actions and for the consequences. We all have a personal responsibility when using the road and need to share the road with others. There can be no excuses.
You can get useful information and advice about road safety at the pages below:
Causes of road collisions
Almost all road traffic collisions are caused by people, mostly drivers, behaving dangerously, carelessly or simply ignoring the law. The main causes of collisions continue to be:
- drink driving
- driver carelessness or inattention
The reluctance of a small minority of people to wear a seatbelt, or to belt-in those they are responsible for, still contributes to too many casualties. Pedestrians, cyclists or motorcyclists taking risks on the road too often ends in tragedy.
If everyone slowed down, did not drive after taking drink or drugs, wore a seatbelt and drove with more care and attention then the number of deaths and injuries would reduce.