General insurance
General insurance includes most insurance except life insurance. You can shop around for general insurance and buy direct, or get advice. The Financial Services Authority (FSA) regulates most sales of general insurance and pure protection insurance. This means firms must follow certain rules and standards when dealing with you.
Types of general insurance
General insurance only pays out when an insured event occurs. It includes:
- home insurance (contents and/or buildings)
- car insurance
- travel insurance
- private medical insurance
- pet insurance
- accident, sickness or unemployment insurance to protect your income, mortgage or loan payments (also called 'Payment protection insurance')
- critical illness insurance
- long-term care insurance
- More about insurance from the Money Advice Service
- More about payment protection insurance from the Money Advice Service
How to shop around for general insurance
With so many insurance deals on the market it's worth shopping around. Key points to compare include:
- suitability for your particular needs
- cost
- flexibility: what happens if you miss a payment or wish to cancel or switch?
- terms: when does the policy pay out/are there restrictions?
'Keyfacts' documents to help you shop around
When you contact an insurance broker you’ll get two important documents with the ‘Keyfacts’ sign.
Once you've discussed what you need and answered all the questions about yourself and what you want to insure, the intermediary, insurance company or the firm selling you the insurance will give you key policy information. This sets out the essential facts.
How to check if a firm is FSA authorised
You can check whether a firm or individual is FSA authorised by using the FSA online firm check service.
The difference between information and advice
You can buy insurance after getting advice, or based on information after shopping around. Read our related article to understand the difference between buying with or without advice and the relative pros and cons.
More useful links
- Information on consumer insurance from the Association of British Insurers
- Travel insurance (travel, transport and roads section)
- Travel insurance for disabled people (people with disabilities section)
- Insuring your council home and its contents (land and property section)
- Buying a home - things to consider
- Reporting flooding

Student finance
Get help with rates
Passports
