The Bring it on ni initiative focuses on helping 14-19 year olds make informed choices in an inspiring and accessible way – stimulating demand among young people for technology-related degrees and careers plus improving the gender imbalance in IT.
Bringitonni is designed to be both high impact and student centered. This means that it is goal orientated; intuitive; accessible and useful so that it can be tailored to individual needs and wants. The site offers a host of features as well as articles about specifically targeted technology relevant to the teenage audience – including companies specific to NI, social networking, gaming, fashion, music and so on – in order to show young people that technology forms a crucial element to their lives and that careers in IT can be both relevant and rewarding!
We also have university, company and employee profiles which showcase a number of companies, their inspirational uses of technology and some of the people behind that technology. In addition, there is a section of the website dedicated to parents to accurately inform them of the IT sector through LMI and senior ambassador videos.